International Hotel Consultancy

Aurora
Hospitality

Illuminating hotel performance globally. We embed directly into hotels and drive commercial results at pace — across MICE, corporate, leisure, and crew.

Years Experience

£60M+

Portfolio Revenue

Headquarters

MICE

Primary Specialism

London · Dubai

About Aurora

Embedded.
Not advisory.

Based in London and Dubai, Aurora Hospitality consultants are physically present in client hotels — attending revenue meetings, joining sales calls, hosting site inspections. This is how real commercial change happens.

We drive commercial results at pace across every revenue-generating segment: MICE, corporate, negotiated, leisure, and crew. Whether you're opening, recovering, restructuring, or growing, Aurora has a service model designed for your situation.

MICE & Group Government conferences, association bids, incentive groups, residential events

Corporate & Negotiated Global key accounts, national RFPs, local negotiated rates

New Openings & Recovery Ramp-up programmes and commercial recovery — initial plan within 4 weeks

Recruitment The right commercial hire, backed by deep UK and GCC hospitality networks

What We Do

Our Service Lines

Full-spectrum commercial consultancy covering every revenue segment from pre-opening to mature asset optimisation.

Primary Specialism

MICE & Group Demand Strategy

Government conferences, association bids, incentive groups, residential events. Full pipeline-to-conversion methodology covering the entire commercial cycle.

Core Revenue

Corporate & Negotiated Business

Global key accounts, national RFPs, local negotiated rates. Building the corporate base that delivers consistent room nights year-round.

Pre & Post Opening

New Openings & Ramp-Up

Commercial strategy from day one. Segment activation, channel setup, MICE launch and revenue framework — initial plan delivered within 4 weeks.

Assets Primed for Growth

Recovery & Sales Transformation

Rapid diagnostic, rate discipline, segmentation reset and embedded interim sales leadership to turn performance around.

Also Supporting

Leisure & Contracted Business

Leisure and transient optimisation, airline crew contracts, long-stay and volume agreements. Reliable demand won and retained properly.

Talent

Commercial Recruitment

Role scoping, candidate sourcing, structured assessment and onboarding for senior commercial hires across the UK and GCC.

Centre of Excellence

MICE is our strongest edge.

Meetings, Incentives, Conferences & Events represent the highest-margin segment in every market we serve.

Aurora's MICE methodology covers the full commercial cycle — from pipeline generation and bid writing to site inspection excellence and post-event retention.

Whether you need a full MICE audit or hands-on activation support, we bring the process discipline and market relationships that convert pipeline into confirmed revenue.

Audit

Revenue analysis, conversion rates, pipeline review

Positioning

Venue capability, USP development, segment targeting

Activation

Government & corporate outreach, PCO/DMC engagement

Conversion

Enquiry SLA, proposal standards, site inspection excellence

Pipeline

Association bidding, incentive outreach, recovery programmes

How We Work

Engagement Models

From embedded full-time presence to focused project sprints — we flex to fit your commercial needs.

Highest Impact

Embedded Consultant

Full or part-time consultant physically based at your hotel. Most effective for ramp-up, recovery and transitions. We attend revenue meetings, join sales calls, and host site inspections alongside your team.

Ongoing

Retained Advisory

Weekly calls, monthly site visits, strategic guidance. Consistent commercial discipline without full-time presence — ideal for hotels that need strategic direction and accountability.

Time-Bound

Project Sprint

Intensive fixed-term engagement — recovery programme, opening sprint, or sales team transition. Defined deliverables, clear timeline, measurable outcomes.

Team Building

Training & Workshops

MICE methodology, revenue management, team performance. Delivered on-site across the UK and GCC. Building capability that lasts beyond our engagement.

Where We Operate

Two markets. Deep expertise.

Dual-market presence gives Aurora a perspective that very few consultancies can match.

United Kingdom & Ireland

London

Primary UK market. Full-service & conference hotels. MICE and interim sales leadership.

Regional England

Manchester, Birmingham, Leeds, Bristol. Corporate and MICE demand.

Scotland & Wales

Edinburgh, Glasgow, Cardiff. Conference, incentive and resort markets.

Ireland

Dublin — one of Europe's top corporate destinations. US feeder market.

Gulf Cooperation Council

UAE

Dubai HQ. Commercial recovery, interim sales leadership and new openings.

Saudi Arabia

Vision 2030 pipeline. World's largest hotel ramp-up opportunity.

Qatar

Post-World Cup MICE infrastructure. Strong business tourism growth.

Oman, Bahrain & Kuwait

Resort and boutique growth, financial services hub, emerging domestic demand.

Our Founder

Lisa Scholes

Founder & Managing Director

"Hotel sales is not just something I do — it's something I genuinely love. After two decades in this industry, that passion hasn't dimmed. It's what drives the way I work and the results I deliver for every hotel I support."

Lisa founded Aurora Hospitality with 21 years of senior hotel sales experience — managing high-performing teams, building a global account portfolio producing in excess of £60 million in contracted revenue, and developing deep expertise across every commercial segment: MICE, corporate, local negotiated, crew and airline contracts, leisure, and new openings.

Her career spans both the UK&I and the GCC, giving Aurora a dual-market perspective that very few consultancies can match. She thrives on the business of hotel sales — the relationships, the pipeline discipline, and the commercial strategies that make a measurable difference.

21 Years

Experience

£60M+

Portfolio

UK & GCC

Markets

MICE

Specialism

Let's Talk

Let's talk about
your hotel.

Whether you're opening, recovering, restructuring, or growing — Aurora Hospitality has a service model designed for your situation. Conversations are always without obligation.

Lisa@cts-pm.com